A logo in the header of a website showcases the brand and usually also acts as a home navigation link. In this example, the store logo should be saved as an image file, ideally an SVG, in the
Assets directory of your theme. The purpose of wrapping with an
h1 only on the homepage is to ensure a top-level heading is available on that page. Subsequent landing pages should feature a unique, visible
h1 heading describing the page purpose, and therefore the logo only outputs an
h1 on the homepage of a store.